At the end of 2022, Rough Trade Distribution launched the “neudeutsch” playlist on Apple Music and Spotify. It features a selection of exciting German-language indie rock, indie pop, post-punk and new wave music. To visualize the playlist, I designed several covers that draw inspiration from the New Romantic movement of the ‘80s, the London Blitz Club, and the early work of Terry Jones for British magazine i-D.

A comprehensive marketing campaign was also initiated on prominent platforms such as Spotify and Instagram, rapidly propelling the playlist to popularity.