For Rough Trade Distribution’s profile on Apple Music and Spotify, the playlist “neudeutsch” was launched at the end of 2022. This playlist features a selection of exciting German-language indie rock, indie pop, post-punk, and new wave music. To visualize the playlist, I designed several covers that deliberately play with elements of the New Romantic movement of the 80s, around the London Blitz Club, and with early work by Terry Jones for the British i-D magazine.

Concurrently, a comprehensive marketing campaign was initiated on prominent platforms such as Spotify and Instagram, propelling the playlist to rapid popularity.