The desire to express myself and share my thoughts, feelings, and ideas has always been the driving force behind my creative work. Deeply connected to Cologne’s vibrant music and art scene, I developed the idea for an independent art and design platform around the turn of the millennium. With the support of like-minded artists, photographers, and writers, I went on to publish the critically acclaimed online magazine Aroma for several years.

The emergence of new technologies, combined with a forward-looking mindset and a growing sense of optimism, fostered an environment shaped by courage, innovation, and creative experimentation. During this time, I took part in multimedia projects at the Academy of Media Arts Cologne (KHM) and explored interactive online streaming formats. I also had the opportunity to contribute to PopOnline, the digital platform of Popkomm, the international music and entertainment trade fair, created as a forward-thinking space for the music industry.

At the same time, I began working full-time as a graphic designer for Groove Attack. Based in Cologne, the label and distribution company established itself as one of Germany’s leading forces in hip-hop, rap, soul, Afro, funk, and electronic music. I was there when hip-hop broke into the German mainstream and witnessed the rise of influential labels such as Aggro Berlin, Royal Bunker, and Optik Records.

In the early 2010s, I relocated to Berlin. Through my work with Groove Attack, Rough Trade Distribution, and Believe, I developed campaigns for some of today’s most successful artists, including CRO, RAF Camora, Milky Chance, Placebo, and Grammy Award winners Sly & Robbie.