PROJECT: GENERATOR 

CLIENT: ROUGH TRADE DISTRIBUTION (RTD) 

SERVICES: PROMOTIONAL MARKETING CAMPAIGN

Rough Trade Distribution (RTD) is a German music distributor that was founded in 1982 as an offshoot of the legendary English music label Rough Trade. Initially, the focus was on the distribution of British independent music by bands such as Joy Division, New Order, The Smiths and the Sugarcubes. Since then, RTD has enjoyed numerous successes, playing a key role in the distribution of world-renowned artists such as Depeche Mode, Nick Cave, Placebo, Franz Ferdinand and the Arctic Monkeys.

RTD has been part of the Believe Group since 2018. As a digital and physical distributor, RTD works with labels such as PIAS, Domino Music, Mascot Label Group and Grönland Records, providing independent artists and labels with tailored services in an ever-changing music market. I created the visual identity for Generator, a stunning playlist showcasing the diverse sounds and variety of alternative, indie rock, indie pop, and electronic sounds. I also designed a quarterly magazine to promote the playlist, as well as creating various advertising materials.