PROJECT: CURATOR PROFILE
CLIENT: GROOVE ATTACK
SERVICES: VISUAL CONCEPT
For the past 30 years, the Cologne-based label and distribution company has been a leading authority in hip-hop, rap, soul, Afro and funk, as well as various types of electronic music. It has consistently maintained its position as a trendsetter at the intersection of contemporary culture and tradition.
A vibrant and colorful concept has been created for the Groove Attack curator profile on Apple Music, encapsulating individuality, originality, and complete immersion in the vast realms of musical possibility. This visualisation seamlessly integrates the brand’s extensive history and diversity, showcasing a blend of retro aesthetic images, abstract patterns and shapes arranged in a collage style. The title image and playlist cover designs for releases such as Boom Tschack, Cosmo Funk, Rewind! and Superrappin bear the hallmarks of this concept.