PROJECT: SOULY
CLIENT: SOULY, GROOVE ATTACK
SERVICES: OUT OF HOME MARKETING
After his first two EPs, with which the newcomer developed from an underground youngster to an established name in the German rap scene, the first studio album by one of the most exciting acts of our time was released in March 2023 - Souly! Ever since his underground hit “9PM Frankfurter Tor”, the rapper from North Rhine-Westphalia, who now lives in Berlin, has been known to more than just true connoisseurs of the so-called “new wave” scene. Souly focuses on vibes rather than genres and breathes lyrical collages onto the hi-hat triplets, ultimately feeling at home somewhere between the emotions of a twenty-something, turn-ups and normal madness. On his debut album “Ich wünschte, es würd’ mich kümmern”, Souly provides an insight into his own interpretation of expressionism. He is supported by none other than OG Keemo, LAYLA and Gianni Suave with feature parts.
For the album pre-listening party at the Red Bull Studios Berlin Kreuzberg and for the album tour, I designed flyers and posters as part of the broad-based Pomotion campaign.





